Tifani Truelove

Tifani Truelove is a photographer, artist, healer, and creative mentor. She helps people deepen into intimacy with their creative desires and dreams through art and witchcraft.

Figma, Photoshop, Squarespace

Tifani is a whole lotta magic that wasn't translating to her website. She already had a clear point of view as an artist and a creative human, but she needed a way to inject that into her website while remaining radically non-conformist.

Her old website was in typical portfolio format. While the energy of her work was always potent and magnetic, the site itself wasn't working for her. It was all white, devoid of her magic, and no one offering had space to shine.

As a multifaceted being with a range of offerings, she found it difficult to give each one a home without overwhelming the user or herself.

Tifani's creative vision is strong and deeply evocative. As a fellow artist, it was important that I speak her creative language to ensure we created the most authentic, aligned web portal possible. She described her brand as "a hidden temple," so I had her create a playlist that sounded like that. While listening, I quickly realized it was psychedelic and mega groovy.

I crafted a brand of black and white with red accents to represent her work's commitment to the heart. To complement her existing psychedelic brand pattern and line-drawing logo, I added animated visual elements. A retro header font completes the look.

The web design brings modern perspectives to the psychedelic look. The diverse range of Tifani's work is highlighted without sacrificing personality or authenticity. The voice of her brand rings through clearly as users are guided through her work and suite of offerings.